A manufacturer of skincare products observed considerable channel switching amongst the target market. Instead of purchasing their preferred brands from pharmacies, customers are switching to supermarkets and department stores for skincare products. This manufacturer has observed a change in which environment?

Question

Quizplus · Accepted Answer

The microenvironment includes factors close to the company that affect its ability to serve its customers, such as changes in distribution channels. The shift from pharmacies to supermarkets and department stores is a change in the microenvironment.

A Manufacturer of Skincare Products Observed Considerable Channel Switching Amongst