Marketers, more than any other group in the company, must be aware of both the microenvironment and macroenvironment and should continually track trends in order to identify opportunities.

Question

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Marketers need to be aware of both the micro and macro environment in order to identify opportunities, as changes in these environments can impact consumer behavior and market conditions. By constantly tracking trends, marketers can stay ahead of the competition and make strategic decisions that drive business success.

Marketers, More Than Any Other Group in the Company, Must