Marketers find it relatively difficult to market to Generation Xers because they are a relatively sceptical bunch, cynical of frivolous marketing pitches that promise easy success or quick rewards.

Question

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Generation Xers have been exposed to various marketing campaigns and are considered to be more discerning and questioning compared to other generations. They are likely to respond better to marketing that is based on practicality and sincerity rather than over-the-top promises.

Marketers Find It Relatively Difficult to Market to Generation Xers