The Australian law that has the greatest impact on marketers is the Consumer and Competition Act of 2010.

Question

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The Consumer and Competition Act of 2010 (formerly known as the Trade Practices Act of 1974) is the primary law in Australia that governs consumer protection and fair competition. It sets out rules that businesses must follow, such as not engaging in misleading or deceptive conduct, and provides for remedies when these rules are breached. As such, it has a significant impact on marketers who must ensure that their advertising and promotional activities comply with the Act.

The Australian Law That Has the Greatest Impact on Marketers