Indian company, Tata Chemicals has been developing a range of new product concepts to grow its share of the table salt market. One product line includes a range of flavoured salts marketed as Salt Flavoritz. Flavours include salt with lemon- coriander; red paprika and onion- garlic. At the time when these products were launched onto the market, there was no sub- category for flavoured salts within the mother category of table salt. Tata Chemicals' foray into flavoured salts could be considered as a:

Question

Quizplus · Accepted Answer

Tata Chemicals' development of a new product line within the table salt market, specifically a range of flavoured salts, indicates a blue ocean strategy. This is because they are creating a new sub-category within the existing market, thereby creating uncontested market space and attracting new customers who may not have been interested in traditional plain table salt.

Indian Company, Tata Chemicals Has Been Developing a Range of New