The competitive positioning strategy whereby the company does not pursue a clear strategy and attempts to be good on all strategic counts is known as:
A) focus.
B) middle- of- the- road.
C) differentiation.
D) price sensitivity.
E) overall cost leadership.

Question

Quizplus · Accepted Answer

The described strategy is called "middle-of-the-road" because the company is not choosing to focus on a specific strategy, but rather attempting to be average or "good" in all strategic areas. This approach, however, can lead to a lack of differentiation and competitive advantage.

The Competitive Positioning Strategy Whereby the Company Does Not Pursue