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The Competitive Position Known as Market Follower Is Characterised as the Firm

Question 25

Multiple Choice

The competitive position known as market follower is characterised as the firm that:


A) is a runner- up in an industry but that wants to hold its market share without rocking the boat.
B) serves small segments within an industry that others overlook.
C) is a runner- up in an industry but that is fighting to increase its market share.
D) has the largest market share in an industry.
E) pays balanced attention to both customers and competitors in designing its marketing strategies.

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