The competitive positioning strategy whereby the company concentrates on creating a highly differentiated product line and marketing programme is known as differentiation.

Question

Quizplus · Accepted Answer

This statement accurately describes the differentiation strategy, which focuses on creating unique and distinct products or services that stand out from competitors in the market. This is achieved through various means such as design, technology, features, and customer experience, which are then highlighted in the marketing program to build a strong brand identity and attract customers who value these differences.

The Competitive Positioning Strategy Whereby the Company Concentrates on Creating