An overall cost leadership strategy involves a company concentrating on creating a highly differentiated product line and marketing programme.

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An overall cost leadership strategy is focused on achieving the lowest cost of production and distribution in the industry. This typically involves streamlining operations, reducing expenses, and leveraging economies of scale. Therefore, it does not involve creating a highly differentiated product line or marketing programme, as these activities generally add cost to the business.

An Overall Cost Leadership Strategy Involves a Company Concentrating on Creating