In 1961, John F. Kennedy, the then President of the United States, famously said, "This nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth." At the time when Kennedy made his speech, none of the technologies required to propel a spacecraft across the vast distances involved had yet been developed. Yet, Kennedy's speech inspired NASA's Apollo space programme with the first successful moon landing in 1969. Kennedy's challenge to land a man safely on the moon is a great example of:

Question

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Kennedy's statement can be best described as a mission - a specific and ambitious goal that serves as a guiding principle for an organization's efforts.