The section of a marketing plan that spells out how marketing strategies are to be achieved and answers questions such as: What will be done? When will it be done? Who will do it? How much will it cost? is termed the:

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The section that spells out how marketing strategies will be achieved is the action programmes. It outlines the specific steps that will be taken and answers questions such as what will be done, when will it be done, who will do it, and how much will it cost.

The Section of a Marketing Plan That Spells Out How