Business portfolio planning involves two steps: _________and_________ .

Question

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Business portfolio planning involves analysing the current business portfolio and shaping the future business portfolio. The first step involves evaluating the current portfolio to determine which business units are generating the most value and which ones are not. The second step involves using this information to invest in attractive business units and divest from those that are not performing well, in order to shape the future portfolio. Option A is incorrect because identifying internal strengths and external opportunities is part of a SWOT analysis, not business portfolio planning. Option B is incorrect because evaluating growth opportunities is a part of step one, which involves analyzing the current business portfolio. Option D is incorrect because identifying SBUs is a part of step one, which involves analyzing the current business portfolio. Option E is incorrect because establishing marketing controls is not a step in business portfolio planning.

Business Portfolio Planning Involves Two Steps: _________And_________

Business Portfolio Planning Involves Two Steps: _And_