A measure of the company's business expressed as a proportion of the total business in a given market is known as:

Question

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Market share is the correct choice as it is defined as the percentage of total sales volume in a market captured by a particular brand, product, or company. This measure helps companies understand their position in the marketplace and helps to identify growth opportunities. A) Brand equity refers to the value that a brand adds to a product, C) share of customer refers to the percentage of a customer's total purchasing that a particular company captures, D) customer equity is the total lifetime value of a company's customer base, and E) share of mind refers to the degree to which customers think about a particular brand or product when making a purchase decision.

A Measure of the Company's Business Expressed as a Proportion