Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when and how.

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Marketing planning is about identifying the goals and objectives, target market, positioning, and strategies for achieving those goals. Implementation focuses on the practical aspects of executing the marketing plan, including the people involved, the locations and timing of marketing activities, and the specific tactics and techniques used to reach the target audience.

Whereas Marketing Planning Addresses the What and Why of Marketing