Home Depot sells everything the do- it- yourself customer could ever want. In 1998, the company had more than $30 billion in sales. Its earnings per share rose 29 per cent. Its sales were growing at about 21 per cent annually. It has opened a chain of stores called Expo Design, which sells the same type of merchandise as is found in Home Depot stores to affluent homeowners and interior decorators. Home Depot courts the professional contractors, which make up about 30 per cent of its total business. Identify the intensive growth strategies that Home Depot is using. Next, develop your own plans for how Home Depot could use each of the intensive growth strategies.

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The Answer of Home Depot sells everything the do- it- yourself customer could ever want. In 1998, the company had more than $30 billion in sales. Its earnings per share rose 29 per cent. Its sales were growing at about 21 per cent annually. It has opened a chain of stores called Expo Design, which sells the same type of merchandise as is found in Home Depot stores to affluent homeowners and interior decorators. Home Depot courts the professional contractors, which make up about 30 per cent of its total business. Identify the intensive growth strategies that Home Depot is using. Next, develop your own plans for how Home Depot could use each of the intensive growth strategies.

Home Depot Sells Everything the Do- It- Yourself Customer Could