Frequency marketing programmes offer customers a reward such as price discounts, free upgrades or the opportunity to trade points for gifts, as a means of building a relationship with the customer.

Question

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Frequency marketing programmes are designed to incentivize customers to repeatedly purchase from a business by offering rewards, such as price discounts or gifts, as a means of building a long-term relationship with the customer.

Frequency Marketing Programmes Offer Customers a Reward Such as Price