Mini Case 19- 1

Mini Case 19- 1
"Citizens for Action" was a consumer watchdog group that monitored marketing activities in Melbourne. Various members of the executive committee were each responsible for a particular area. Melanie logged in complaints that marketing promotion encouraged people to judge one another by what they own rather than by who they are. Matt recorded activities where the selling of private goods appeared to be at the expense of public goods. Murray listened to residents who complained that billboards were ruining their neighbourhood scenery and hurting property values.
-Melanie was so incensed by a television commercial that she was prompted to write to the Advertising Standards Board and register her complaint. At issue was an advertisement for a credit card company that encouraged customers to use their credit cards for all purchases in the three months prior to Christmas so as to avail themselves of a limited time offer. The offer consisted to two elements-double loyalty points for each $1 spent and a free entry into prize pool for a trip to Tahiti for every purchase made. Melanie is MOST likely concerned about:

A) too few social goods.
B) too much political power.
C) cultural pollution.
D) false wants and too much materialism.
E) all of the above