With growing oil shortages, many oil producers re- defined themselves as "energy companies" and broadened their efforts to develop and market alternative forms of energy. This move would be in accordance with:

Question

Quizplus · Accepted Answer

Sense-of-mission marketing involves defining a company's mission in broad social terms rather than narrow product terms, which aligns with oil producers redefining themselves as energy companies to include alternative energy sources.

With Growing Oil Shortages, Many Oil Producers Re- Defined Themselves