Mini Case 19- 1
"Citizens for Action" was a consumer watchdog group that monitored marketing activities in Melbourne. Various members of the executive committee were each responsible for a particular area. Melanie logged in complaints that marketing promotion encouraged people to judge one another by what they own rather than by who they are. Matt recorded activities where the selling of private goods appeared to be at the expense of public goods. Murray listened to residents who complained that billboards were ruining their neighbourhood scenery and hurting property values.
-Martha works for a group known as Citizens for Action where she is required to locate and report on examples of billboards with explicit sexual messages. Martha's role is related to which criticism of marketing's impact on society as a whole?

Question

Quizplus · Accepted Answer

Martha's role in locating and reporting on billboards with explicit sexual messages is related to the criticism of cultural pollution, where marketing is seen as contributing to the degradation of cultural values, beliefs, and norms. None of the other options (too few social goods, too much political power, false wants and too much materialism or all of the above) are directly related to Martha's role in identifying sexualized billboards.