The Kleen Corporation recently decided not to introduce a new detergent because it was highly polluting and non- biodegradable. This action was in conformity with the societal marketing concept.

Question

Quizplus · Accepted Answer

The societal marketing concept suggests that companies should consider not only the needs of their customers but also the well-being of society as a whole. By deciding not to introduce a polluting and non-biodegradable detergent, the Kleen Corporation is aligning with this concept.

The Kleen Corporation Recently Decided Not to Introduce a New