A key challenge for marketers of salutary products is to add some pleasing qualities so that they will become more desirable in consumers' minds.

Question

Quizplus · Accepted Answer

This statement is true, as salutary products (i.e. products meant to promote health and wellbeing) are often associated with being unappetizing or unpleasant in taste or appearance. To make them more appealing to consumers, marketers must find ways to add pleasing qualities, such as flavor, visual appeal, or convenience.

A Key Challenge for Marketers of Salutary Products Is to Add