Glen was thumbing through his wife's Craft magazine when he saw an ad for a musical collectible doll. Since the doll was dressed in green with red hair and played "That's an Irish Lullaby," Glen decided it would be a perfect gift for his wife who was born on St. Patrick's Day. He debated using the reply card that was a part of the ad, but then decided to use the toll- free number to place his order. Glen used_________ to buy his wife's birthday present.

Question

Quizplus · Accepted Answer

Glen used the toll-free number provided in an ad to purchase the doll, which is a form of direct-response advertising, where consumers respond directly to the marketer through a provided mechanism such as a phone number or reply card.

Glen Was Thumbing Through His Wife's Craft Magazine When He