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Australian Direct Marketing Association Endorses the Following Incomplete Definition

Question 38

Multiple Choice

Australian Direct Marketing Association endorses the following incomplete definition. Direct Marketing is a(n) __________ which uses one or more __________to effect a(n) __________ at any location. Match the statements below so as to accurately complete the preceding ADMA definition of direct marketing. X = advertising media; Y = measurable response and/or transaction; Z = interactive system of marketing


A) Y; X; Z
B) Z; X; Y
C) Z; Y; X
D) X; Y; Z
E) Y; Z; X

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