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Customers Should Have Certain Perceptions of a Catalogue If It

Question 33

Multiple Choice

Customers should have certain perceptions of a catalogue if it is to be successful. Which of the following is NOT one of these perceptions?


A) value for money offerings
B) glossy paper and full colour images
C) unique product offering
D) guarantee of satisfaction
E) an air of authority by the seller

Correct Answer:

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