Direct and online marketing has witnessed major growth due to:

Question

Quizplus · Accepted Answer

The advent of database technologies has greatly improved the effectiveness of direct and online marketing by allowing for targeted and personalized messaging to consumers based on their behavior and preferences. Improvements in postal services may have had some impact, but are not as significant as the advancements in database technologies. An improving economy and willingness of consumers to spend more may contribute to increased marketing spending, but do not directly relate to the growth in direct and online marketing. Therefore, option B is the best choice.

Direct and Online Marketing Has Witnessed Major Growth Due To