Direct marketers often put TV and radio commercials to air that persuasively describe a product and then give a toll- free number for viewers to call and place an order- this is termed telesales.

Question

Quizplus · Accepted Answer

This practice is known as direct response advertising, not telesales. Telesales typically involves selling products or services directly to customers over the phone.

Direct Marketers Often Put TV and Radio Commercials to Air