You are the marketing director of a medium- sized company that manufactures various kinds of adhesives used in furniture making, building construction, etc. You believe that the Internet would be an excellent marketing tool to reach a more widespread market than you are currently able to reach with the marketing methods now in use. What arguments would you use to convince your CEO such an online marketing strategy is good business?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q77: According to research quoted in your text,
Q78: Deepening customer loyalty is a feature of
Q79: On average, a field salesperson can make
Q80: Data mining involves interrogating a database to
Q81: Briefly define the various direct and online
Q83: The main distinction between a corporate website
Q84: Business- to- business marketers and service retailers
Q85: Electronic dispensing machines are a cost efficient
Q86: Telemarketing usually involves a permanent part- time
Q87: Catalogues are an outmoded form of direct
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents