A concept that is broader than traditional transaction- oriented personal selling is known as:

Question

Quizplus · Accepted Answer

Relationship marketing is a broader concept than traditional transactional personal selling as it focuses on building long-term relationships with customers instead of just making quick sales. It emphasizes creating customer loyalty and retention through ongoing communication and providing value beyond just the product or service being sold. Relationship selling is a part of relationship marketing but not as comprehensive as it solely emphasizes the sales process. Customer marketing, problem-oriented selling, and needs-oriented selling are different approaches to selling but not as broad and comprehensive as relationship marketing.

A Concept That Is Broader Than Traditional Transaction- Oriented Personal