In today's world, marketers should utilise transaction- oriented approaches as well as:

Question

Quizplus · Accepted Answer

While transaction-oriented approaches are important for achieving short-term sales goals, it is equally important for marketers to focus on building long-term relationships with customers through relationship marketing. This involves creating a positive customer experience, fostering customer loyalty, and generating repeat business. By using relationship marketing, marketers can not only achieve their immediate sales goals but also build a loyal customer base that will continue to generate revenue for their organization in the future.

In Today's World, Marketers Should Utilise Transaction- Oriented Approaches as Well