________involves two- way, personal communication between salespeople and individual customers-whether face to face, by telephone, through video or web conferences, or by other means.

Question

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Personal selling is the only option that involves two-way communication between salespeople and individual customers. Advertising is a one-way form of communication, while persuasive selling and integrated marketing communication can involve two-way communication but not necessarily on an individual level.

________Involves Two- Way, Personal Communication Between Salespeople and Individual Customers-Whether