Barbara works in the sales department of a large international hotel chain. Today she is calling on travel agents to provide them with information about the imminent opening of a new hotel property in Solomon Islands. Barbara has not called ahead but is simply "pounding pavement" and dropping in unannounced on travel agents in the central business district. Barbara is engaged in which type of sales activity?

Question

Quizplus · Accepted Answer

Barbara is engaging in cold calling, which means she is visiting potential customers without any prior communication or appointment. She is essentially attempting to generate leads and make sales through direct contact.

Barbara Works in the Sales Department of a Large International