The step in the selling process that poses the most difficult challenge to the salesperson simply because he/she lacks confidence in dealing with this step is:

Question

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Closing is often seen as the most challenging part of the sales process because it requires the salesperson to ask for the sale and overcome any remaining objections or concerns the prospect may have. This can be difficult if the salesperson lacks confidence in their abilities or feels uncomfortable with the idea of pushing for a sale.

The Step in the Selling Process That Poses the Most