Cardini's Marinades have seen how other products have profited from sales promotion activities and wants to do some of its own sales promotions. What is the first step for Cardini's in using sales promotions?

Question

Quizplus · Accepted Answer

Before Cardini's can plan a sales promotion, it needs to determine the purpose of the promotion- whether it wants to increase sales or increase brand recognition. This will help it decide what type of promotion to offer and how to measure its success. The other options (A, B, D, and E) are all important steps, but they come after determining the purpose of the promotion.

Cardini's Marinades Have Seen How Other Products Have Profited from Sales