A firm that wants to encourage trial, reward loyal customers, or increase the repurchase rate of occasional users would be best served by:

Question

Quizplus · Accepted Answer

Sales promotion specifically aims to encourage trial, reward loyal customers, and increase repurchase rates of occasional users. This can be achieved through tactics such as discounts, samples, and loyalty programs. Public relations, personal selling, advertising, and direct marketing can also contribute to these goals, but sales promotion is the most effective choice for specifically targeting these objectives.

A Firm That Wants to Encourage Trial, Reward Loyal Customers