Marketers of consumer- packaged goods such as Kellogg's, Kraft, and Proctor & Gamble have favoured the heavy use of sales promotion because it has increased brand loyalty, increased consumer price sensitivity, enabled them to focus on short- run marketing planning, and stopped an erosion of brand- quality image.

Question

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Sales promotions, while effective for short-term boosts in sales, do not inherently increase brand loyalty or stop the erosion of brand-quality image. They often increase consumer price sensitivity, as consumers wait for promotions before making purchases, and can lead to a focus on short-term marketing planning at the expense of long-term brand building.

Marketers of Consumer- Packaged Goods Such as Kellogg's, Kraft, and Proctor