The approach step in the selling process is designed to help the salesperson know as much about the client as possible.

Question

Quizplus · Accepted Answer

The approach step in the selling process is primarily aimed at making a good first impression on the client, understanding their needs through initial communication, and setting the stage for the sales presentation, rather than knowing as much about the client as possible, which is typically done during the pre-approach phase through research.

The Approach Step in the Selling Process Is Designed to Help