McDonald's uses reminder advertising that runs steadily all year. This is an example of_________ in a media schedule.
A) flighting
B) pulsing
C) stability
D) seasonality
E) continuity

Question

Quizplus · Accepted Answer

McDonald's uses a continuity media schedule because its reminder advertising runs steadily all year. Continuity is a media scheduling strategy where advertising runs steadily with little variation over the campaign period. It is typically used for products or services that require constant reinforcement in the minds of consumers.

McDonald's Uses Reminder Advertising That Runs Steadily All Year