The "Life Insurance Isn't for the People Who Die. It's for the People Who Live" ad showed a family being evicted from their home. This ad is an example of a(n)_________ appeal.

Question

Quizplus · Accepted Answer

The ad appeals to emotions by showing a family in a difficult and emotional situation of being evicted from their home. The ad then connects the need for life insurance to protect loved ones from potentially losing everything in such circumstances.