Chez Ritz depends heavily upon lighting, decor, music, gourmet cuisine, and impeccable service to signal its prestige image to current and potential patrons. The firm is using:

Question

Quizplus · Accepted Answer

The use of lighting, decor, music, gourmet cuisine, and impeccable service to create a particular ambiance or atmosphere is a common strategy in the hospitality industry to communicate a desired brand image or prestige. This falls under the concept of atmospheres, which refers to the sensory and emotional aspects of the environment that affect a customer's experience and perception of a brand.

Chez Ritz Depends Heavily Upon Lighting, Decor, Music, Gourmet Cuisine