Fremantle Corporation stresses the quality, economy and durability of its product in its promotional messages. The firm is relying on:

Question

Quizplus · Accepted Answer

The promotional messages of Fremantle Corporation emphasize the quality, economy, and durability of its product, which are all rational appeals, as they appeal to customers' logic and reasoning. Emotional appeals would focus on creating an emotional response without necessarily highlighting specific product features or benefits, while moral appeals would focus on ethics or values. Functional appeals, which emphasize functional benefits and performance, are also a valid category, but may not be as specific as rational appeals. Therefore, the best choice is D, rational appeals.

Fremantle Corporation Stresses the Quality, Economy and Durability of Its