King Island Inc is preparing to introduce a new product. To achieve the firm's goal of building primary demand, King Island should employ:

Question

Quizplus · Accepted Answer

The best choice would be informative advertising, as the company is introducing a new product and aims to educate the target audience about it. Promotional advertising might work well in stimulating demand, but it is not ideal for building primary demand. Brand advertising and persuasive advertising assume that the target audience is already aware of the product, which is not the case here. Therefore, B is the most suitable option.

King Island Inc Is Preparing to Introduce a New Product