An advertising campaign for Clean Up Australia encouraged the public to "Do the Right Thing: Put It in the Bin." This is an example of which type of advertising appeal?

Name: An advertising campaign for Clean Up Australia encouraged the public to "Do the Right Thing: Put It in the Bin." This is an example of which type of advertising appeal?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This advertising campaign is using a moral appeal to encourage people to do the right thing by putting their waste in the bin.

An Advertising Campaign for Clean Up Australia Encouraged the Public