The ultimate goal of the firm's communication effort is typically to move the consumer to:

Name: The ultimate goal of the firm's communication effort is typically to move the consumer to:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The ultimate goal of the communication effort is to persuade the consumer to make a purchase. While building awareness and generating consideration and preference are important steps, the ultimate objective is for the customer to make a purchase. Therefore, choice C (purchase) is the most appropriate answer.

The Ultimate Goal of the Firm's Communication Effort Is Typically