Unless it is based on forecasted sales, the percentage- of- sales method results in advertising being a cause rather than a result of sales.

Name: Unless it is based on forecasted sales, the percentage- of- sales method results in advertising being a cause rather than a result of sales.
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Question

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The percentage-of-sales method inherently treats advertising as a result of sales, not a cause, because it sets the advertising budget based on a percentage of past or forecasted sales.

Unless It Is Based on Forecasted Sales, the Percentage- Of-