Buzz marketing is concerned with activities that cultivate opinion leaders with the prospect that they will inform others of the product or service in favourable terms.

Question

Quizplus · Accepted Answer

This is the correct definition of buzz marketing, which involves creating buzz or excitement around a product or service through the use of opinion leaders or influencers. The goal is to generate positive word-of-mouth and get people talking about the brand.

Buzz Marketing Is Concerned with Activities That Cultivate Opinion Leaders