Reach measures the percentage of people in the target market exposed to an ad during a given period of time.

Question

Quizplus · Accepted Answer

This statement is true. Reach is a measure of the percentage of people within the target audience who have been exposed to an advertisement during a specific period of time. It helps advertisers evaluate the potential impact of their ad campaigns and is calculated by dividing the number of people in the target audience reached by the total size of the audience.

Reach Measures the Percentage of People in the Target Market