An ad for life insurance that shows a father cradling a small child is using an emotional appeal.
Correct Answer:
Verified
Q174: Rational appeals relate product attributes or features
Q175: Informative advertising works best for growing and
Q176: A firm focusing on sales force promotion
Q177: Persuasive advertising becomes more important as competition
Q178: Under a pulsing approach to scheduling, ads
Q180: Many experts encourage the use of specific
Q181: Compare and contrast radio and TV media
Q182: Muru Parkinson is a director of marketing
Q183: Compare and contrast advertising and public relations
Q184: Rita Harwood is responsible for setting the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents