Rational appeals relate product attributes or features to the consumer's desires or aspirations.
Correct Answer:
Verified
Q169: Media that carry messages without personal contact
Q170: Media selection involves balancing media vehicles' cost
Q171: In the case of print advertisements, less
Q172: Comparative advertising is never used in conjunction
Q173: In the growth stage of the product
Q175: Informative advertising works best for growing and
Q176: A firm focusing on sales force promotion
Q177: Persuasive advertising becomes more important as competition
Q178: Under a pulsing approach to scheduling, ads
Q179: An ad for life insurance that shows
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