A _________consists of a wholesaler- sponsored group of independent retailers engaged in bulk buying and common warehousing.

Question

Quizplus · Accepted Answer

The definition describes a voluntary chain, which is a group of independent retailers that come together under the sponsorship of a wholesaler to engage in bulk buying and warehousing to achieve economies of scale. The other options do not fit this definition, as a consumer cooperative is a group of consumers who come together to buy goods in bulk, a merchandising conglomerate is a corporation that owns multiple retail chains, a retailer cooperative is a group of independent retailers that come together to share costs and resources, and a retailing franchise is a business model in which a franchisor licenses its brand and business model to franchisees.

A _________Consists of a Wholesaler- Sponsored Group of Independent Retailers