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How Do Wholesalers' Marketing Decisions Differ from a Retailer's

Question 21

Multiple Choice

How do wholesalers' marketing decisions differ from a retailer's?


A) Wholesalers do not have to make decisions dealing with time and place utility.
B) Wholesalers do not have to make target market decisions.
C) Wholesalers do not have to make store atmosphere decisions.
D) Wholesalers do not have to make assortment and procurement decisions.
E) Wholesalers do not have to make promotion decisions.

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